On Being Told How To Use A Product You've "Bought"

Wednesday, August 10, 2011 | |

I don't own a smartphone. But I know more or less how they work, and the way in which they work (at least in a fundamental sense for the latter point). I don't think it's any secret that the various telecoms run their businesses in some pretty shady ways, and I think they feel like they have to. Like most other large scale, global conglomerates, they've failed to innovate when they needed to the most.

One of the ways people use their smartphones is as a mobile hotspot. This is called tethering, which basically uses your phone's data plan as a means to connect to the internet on another device, such as a laptop or a tablet. The name comes from "tethering" your laptop or tablet to your smartphone.

Verizon and AT&T are essentially a duopoly; sure there's T-Mobile, but AT&T wants to buy T-Mobile (which is another post entirely). But when a company sells you a product and a service and then forces you to use it in only the way they intend (which can change at any time, taking away a necessary or beloved feature) because they realize they can make additional profits from said feature.

Tethering is one such example. There are apps that allow you to tether on Apple iPhones and Android phones. AT&T and Verizon don't allow these applications to run. In the past, Apple even took apps out of the app store because they'd take away potential profit (Think: Shype).

To me this seems bizarre. AT&T and Verizon are offering a service to a customer. In this case, they are selling us phone service. This is not new; they've been selling us phone service for a very long time. What bothers me is that this is an unprecedented smack in the face to customers.

Imagine back when you had a landline if the phone company blocked you from using your modem to connect to the internet because you didn't use them as your portal or ISP. Or, imagine having to use their modem to even connect.

Or imagine they tried to disable the use of modems to connect to the internet entirely, demanding you use their DSL (or cable) internet instead.

This is basically the same thing. Back then, this kind of crap wouldn't be tolerated. Sometimes, regulation is a good thing.

Except of course when regulations are written by the corporations we're supposed to be protected from by regulations. (Think: Making a mixed CD, or backing up a movie you purchased licensed).

0 comments: